How we collect, store, transfer and use data from users
Last Updated: April 20, 2020
At GrowthHackers we fully acknowledge that all information collected online should be protected. All information collected and processed by our proprietary algorithm Growth Insights which aggregates or de-identifies it so no data is reasonably associated with an identified or identifiable natural person.
What data is collected
First-party Cookies: Growth Insights uses first-party cookies collected by Google Analytics, data related to the device/browser, IP address and on-site/app activities to measure and report statistics about user interactions on the websites and/or apps that use Google Analytics. Customers may customize cookies and the data collected with features like cookie settings, User-ID, Data Import, and Measurement Protocol.
Advertising identifiers: Advertising cookies are collected and used to enable features like Remarketing on Display Network. These features are subject to the users’ Ads Settings, and Google’s EU User Consent policy, which requires customers to obtain consent for cookies where legally required—including consent for personalized ads.
IP Address: Growth Insights uses IP addresses to derive the geolocation of a visitor, and to protect the service and provide security to our customers. Customers may apply IP masking on their Google Analytics so only a portion of an IP address is collected, rather than the entire address.
PII Prohibition: Growth Insights doesn't use Personally Identifiable Information, only aggregate metrics like total of pageviews, number of sessions, bounce rate and average time spent on page from the following dimensions: Source, Medium, Source/Medium, Page Path, Age Grouping, Gender Grouping, Channel, Device Grouping, Segment and Social Network. Customers should follow Best Practices to ensure PII is not sent to Google Analytics.
How do we use the collected information
Artificial Intelligence and Machine Learning models are increasingly being used to optimize the user experience of both applications and websites.
We help our clients to improve their AI models by providing them with both training and validation datasets.
A training dataset is a dataset of examples used for learning the ai model desired behaviour.
A validation dataset is a set of examples used to validate the precision and accuracy of the ai model once it has been created.
The time period for which we keep information varies according to the information's use. In some cases, there are legal requirements to keep data for a minimum period. Unless there is a specific legal requirement for us to keep the information, we plan to retain it for no longer than is necessary to fulfill a legitimate business need.
Web analytics is the collection, reporting, and analysis of website and application data for the purposes of understanding and optimising website and application usage.
Analytics platforms measure activity and behaviour on a website or an application, for example: how many users visit, how long they stay, how many pages they visit, which pages they visit, and whether they arrive by following a link or not? Businesses use web analytics platforms to measure and benchmark site performance and to look at key performance indicators that drive their business, such as purchase conversion rate.
Why Web Analytics Are Important? Website analytics provide insights and data that can be used to create a better user experience for website visitors.
Where and how is data from the services stored?
The GrowthHackers systems are designed and built with data protection as one of the key considerations. Our data is stored by leading third-party database providers and cannot be accessed by any other person or system. Moreover, GrowthHackers employees who access the data to provide services for clients or for system-development purposes have been suitably briefed on what constitutes the acceptable treatment of data.
Your GrowthHackers Account
To access all GrowthHackers softwares, you may be asked to provide registration details. It is a condition of use of our softwares that all the information you provide be correct, current and complete. If we believe the details are not correct, current, or complete, we have the right to refuse you access to the Platform and to terminate or suspend your account.
You shall be responsible for maintaining the confidentiality of your GrowthHackers password and other account information, such as Google Analytics admin, and you agree to accept responsibility for all activities that occur under your account or password. You may not assign or otherwise transfer your account to any other person or entity. You acknowledge that your account is personal to you and agree not to provide any other person with access to Growth Insights using your information.
By using the Growth Insights, you (A) acknowledge that you have read and understood this policy; (B) represent that you are of legal age to enter into a binding agreement; and (C) accept this agreement and agree that you are legally bound by these terms.
Data Ownership and 'The right to be forgotten'
We reserve the right to collect, digest and present you data results singularly from the Google Analytics account of your choice. The ownership of said data is yours and will always remain your property. At any point in time, upon a simple written request from your company sent to the address presented on the next item, we will erase all your historical data from our database.
How can you contact GrowthHackers?
Growth Boulevard, INC.
388 Market St #1300
94111 - San Francisco - CA
United States of America